Precise TV Rebrands to Precisify & Reveals Agentic AI Initiative to Fuel Global Expansion
On the heels of $26 million investment, the cross-platform media intelligence pioneer is hiring aggressively and pursuing strategic acquisitions to scale U.S. and EMEA operations
LONDON and NEW YORK — January 08, 2026 — After more than a decade of helping brands target safe content and relevant audiences on YouTube, the cross-platform media intelligence pioneer Precise TV today announced that it has rebranded to Precisify. The company also revealed today its agentic AI initiative, Precisify AI, which the company is launching with a select group of media buyers in Q1 2026.
This marks a major milestone in the company’s evolution from a video-level advertising specialist into a full-scale media buying platform for YouTube, Mobile Gaming and Influencer. The news follows a £21 million ($26 million USD) investment from LDC, the private equity investor which is part of Lloyds Banking Group, and underscores Precisify’s commitment to expand its global footprint — with an emphasis in the United States and EMEA.
“Rebranding to Precisify is about more than a new name, it’s about re-introducing ourselves as the only digital engine that makes $1 million work like $1.6 million with zero tolerance for brand risk,” said Christian Dankl, co-founder and co-CEO of Precisify. “Precisify’s purpose is to pioneer a new standard where every story reaches its perfect audience. For marketers, Precisify ends the need to choose between safety, scale and outcomes, making every dollar work harder.”
With exclusive audience panels spanning the United States, United Kingdom, Australia and soon Germany (Q1 2026), the company’s Precisify Insights reports reveal the special interests, content preferences and purchase decisions of households. Paired with intent signals and contextual data from thousands of campaigns, the combined intelligence helps brands and agencies plan and optimize digital media with precision and confidence.
Today, Precisify is embedded in the core marketing stack of agencies including Dentsu, Havas, WPP, Omnicom and Starcom, and trusted by leading brands such as ASICS, Salesforce, Betterment, Breville, Warner Bros. and Cartoon Network. Together, they use Precisify to buy creator-led, in-game and cross-platform video impressions that drive measurable outcomes like sales, tune-in and site traffic.
As part of its hiring spree, Precisify also announced today the appointment of Mark Bassett as Head of Influencer. In his role, Bassett will oversee the rollout of Precisify's newly launched influencer offering, also powered by Precisify AI, enabling advertisers to identify, target and convert creators and creator-led audiences at scale.
“Too many brands are still choosing influencers and content ideas based on surface-level metrics or gut feel. That is not good enough in a creator landscape that is incredibly complex, cluttered and competitive,” said Mark Bassett, Head of Influencer at Precisify and a 15 year veteran who has led award winning campaigns for Ubisoft, EA Games, Google, Dyson, OPPO and more.
Bassett added: “Marketers need experts, robust data and technology to help them make the right decisions. At Precisify, we combine proprietary panels, AI models, intent signals and rich contextual data to understand creators and the real audiences behind them across platforms. That means we can help brands find the right creator, shape the perfect content idea and then boost it to the right audiences, wherever they are. The result is influencer activity that is precise, brand safe and outcome driven, not just another burst of impressions in a crowded feed.”
With an emphasis on New York expansion, Precisify is recruiting experienced sales and technology leaders to support its cross-platform growth in the United States, including dozens of open roles available in Q1 2026.
“This is such an exciting period of growth with Precisify’s suite of offerings now extending far beyond YouTube to cover creators, gaming, and the entire cross-platform video ecosystem,” said Denis Crushell, Chief Commercial Officer at Precisify. “We’re correcting false demographics, layering in shopping and search intent, and empowering brands and agencies to plan, buy, and optimize with unmatched precision. At the same time, the leaders we’re hiring help bolster our position at the intersection of influence and intelligence, strengthening our agency partnerships and accelerating adoption of our offerings.”
About Precisify
Precisify (formerly Precise TV) is a cross-platform media intelligence pioneer redefining how brands and agencies maximize return on ad spend. Powered by proprietary audience panels, intent signals, contextual data, and agentic AI, Precisify delivers zero-waste precision across YouTube, Mobile Gaming and Influencer. Its technology maps real customers to the exact content that influences them, and then builds custom, brand safe plans that eliminate the trade-off between safety, scale and success. The company operates globally with offices in London, New York, Los Angeles, Sydney and Salzburg. For more information, visit https://precisify.com/.
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