Precisify Integrates with YouTube Creator Partnerships API, Expanding Collaboration
New API integration builds on Precisify’s 10+ year YouTube relationship, strengthening Precisify’s AI-powered platform and advancing full-funnel creator marketing intelligence for brands and agencies.
LONDON and NEW YORK — September 3rd, 2026 — Precisify, the cross-platform media intelligence pioneer redefining how brands and agencies maximize return on ad spend, today announced it has integrated with the YouTube Creator Partnerships API. The milestone marks the latest evolution in Precisify’s long-standing relationship with YouTube and reinforces the company’s role as a trusted steward of data that turns complex signals into actionable intelligence for marketers.
Precisify’s integration with the YouTube Creator Partnerships API helps brands and agencies plan, activate and measure YouTube creator campaigns with greater precision and confidence. By applying Precisify’s data science expertise to richer creator insights and audience data, marketers can move beyond surface-level metrics to identify right-fit creators, understand audience alignment, evaluate top-performing content, compare organic and paid results side by side, and connect creator-led attention to measurable business outcomes.
“This is a natural evolution of our partnership with YouTube,” said Christian Dankl, Co-Founder and Co-CEO of Precisify. “For more than 10 years, Precisify has built the technology, data practices and intelligence layer brands need to make video and creator marketing perform. This integration validates that work and strengthens our ability to help brands and agencies improve return on ad spend. With richer creator insights working alongside Precisify AI, audience panel intelligence from more than 2 million consumers, contextual targeting models and retail sales lift measurement, we can make full-funnel creator marketing more precise, measurable and repeatable.”
What the YouTube Creator Partnerships API Adds
The YouTube Creator Partnerships API is designed for creator marketing agencies to help facilitate, manage and scale brand deals on YouTube. It supports the campaign management workflow from initial creator discovery through sponsored content measurement, helping brands make better data-driven decisions when executing YouTube brand deals.
For Precisify clients, the integration enhances several key stages of the creator campaign lifecycle:
Creator discovery and audience alignment: Richer insights and audience data can help brands identify creators whose audiences are better aligned to campaign objectives.
Campaign activation: More efficient access to YouTube creator insights can reduce manual workflows and enable Precisify AI and our expert teams from planning to execution with greater confidence.
Performance uplift: Reporting and measurement capabilities can help Precisify AI analyze organic performance, identify top-performing content and amplify posts against the desired audience to drive business outcomes
Organic and paid performance comparison: Brands can gain a more transparent view into creator campaign performance by assessing organic and paid activity side by side.
“This is exactly why I joined Precisify,” said Mark Bassett, Head of Influencer at Precisify. “Precisify has spent years becoming experts at using data to deliver real intelligence for brands. I’ve seen organizations invest heavily in advanced models for the creator space, but no one has built anything as rigorous as what Precisify has developed across AI, panels, contextual intelligence and sales lift measurement. With the YouTube Creator Partnerships API now adding richer creator and campaign insights into that foundation, the opportunity to help brands plan, activate and measure creator marketing with greater precision and delivering amazing results is incredibly exciting.”
What Remains Distinctly Precisify: AI, Panels, Context and Measurement
While the YouTube Creator Partnerships API strengthens Precisify’s ability to support YouTube creator campaigns, it is one part of a broader intelligence platform built over years of responsible data stewardship.
Precisify has long been trusted by media buyers, brand marketers and platform partners to turn complex datasets into actionable buy-side intelligence. The company’s machine learning and AI-driven planning, buying and measurement tools are built on billions of data points and designed to help marketers understand audiences, optimize investment and measure outcomes across the full funnel.
Those capabilities include:
Precisify AI: Machine learning models that help brands and agencies plan, optimize and measure video and creator campaigns.
Precisify first-party survey panel: First-party panel intelligence from 30,000+ participants across Gen A, Gen Z, Millennials and Gen X, helping Precisify understand consumer behavior across digital platforms, key verticals and international markets.
Opt-in digital audience panel intelligence from 2M+ consumers: Anonymized shopping, browsing and search insights from more than 2 million opted-in consumers, helping marketers understand how audiences consume media, shop and engage with brands for smarter planning, targeting and measurement.
Contextual targeting models: Tools that help align brands with the right content environments and creator-led attention moments.
Retail sales lift measurement: Measurement capabilities that help connect media and creator activity to business outcomes, including offline sales impact.
Custom model development: This has been Precisify’s sweet spot for years: building custom models that combine proprietary AI, first-party survey panel intelligence, opt-in digital audience panel intelligence and contextual signals with additional data brand marketer partners trust Precisify to steward responsibly. Through approaches such as synthetic control group testing and attribution modeling, Precisify helps brands connect media investment to measurable business outcomes.
That work has long been applied across campaign objectives for leading brands. For ASICS, Precisify combined contextual technology, intent keywords and Shopping Affinity signals to reach serious and casual runners, generating a 52.28% video view rate, 78,202 hours of total watch time, 28.3% full completes on a 2:45 creative, plus relative brand lift of 17.66% for awareness and 13.22% for consideration. In work with All Star Innovations tied to Dude Perfect licensed products, Precisify applied synthetic control group A/B testing to measure revenue lift across campaign DMAs compared with no-campaign DMAs, delivering an 11.4x ROAS on $125,000 in spend and a 24.2% retail sales lift across Walmart, Target and Amazon.
This distinction is central to Precisify’s market position: the company does not simply access data; it is trusted to steward data responsibly, model it intelligently and translate it into outcomes marketers can use.
A Trusted Data Layer for the Next Era of Creator-Led Attention
As creator marketing becomes a larger part of the media mix, brands and agencies need to move beyond reach, impressions and post-campaign reporting to understand which creators matter, why their audiences are relevant, how content performs and whether creator-led attention drives measurable business outcomes. Precisify’s appointment as an Official YouTube Creator Partnerships API Partner reflects that shift, adding another layer of YouTube creator intelligence to a platform already built around AI, proprietary consumer intelligence, contextual signals and retail sales lift measurement.
“This is what it looks like when years of investment in YouTube-native infrastructure gets validated by the platform itself,” added Dankl. “It deepens what Precisify already does best, helping brands treat creator marketing with the same rigor as the rest of their media investment — planned intelligently, activated efficiently, measured clearly and optimized for business outcomes.”
About Precisify
Precisify (formerly Precise TV) is a cross-platform media intelligence pioneer redefining how brands and agencies maximize return on ad spend. Powered by proprietary audience panels, intent signals, contextual data, and agentic AI, Precisify delivers zero-waste precision across YouTube, Mobile Gaming Apps and Influencer. Its technology maps real customers to the exact content that influences them, and then builds custom, brand safe plans that eliminate the trade-off between safety, scale and success. The company operates globally with offices in London, New York, Los Angeles, Sydney and Salzburg. The business recently secured a £21 million ($26 million USD) investment from LDC, the private equity investor which is part of Lloyds Banking Group, further accelerating its global growth and innovation roadmap. For more information, visit https://precisify.com/.