Uncover where high intent luxury buyers spend their time, how they make purchase decisions and how luxury brands can bridge the awareness-to-ownership gap. 

What you'll learn inside: 

• Why 68% of affluent US adults watch YouTube daily and how CTV viewing has surged by 17% 

• How creator led content builds 5x more trust than traditional celebrity endorsements 

• Real world case studies showing how top luxury brands turn high awareness into active purchases 
• How 48% of affluent consumers use video platforms for deep research before big purchase decisions 

Research Methodology

Based on proprietary panel research surveying 500 US adults (aged 18-60) with household incomes of $150k-$250k+, showing direct interest in key luxury categories including fashion, jewelry, watches and more.