Uncover how Gen A, Gen Z and Millennials engage with mobile gaming, spend their screen time and create unique co-viewing opportunities for modern brands.

What you'll learn inside: 

• Why over half of Teens and Millennials spend up to 2 hours playing in-app games daily 

• How in-app games  rival console games

• How co-playing drives dual-audience ad recall for all demographics 

Research Methodology

Based on proprietary panel research surveying  2,000 US kids and 1,000 Teens and Millennials to uncover cross-generational in-app gaming habits, multi-screen behaviors and ad recall trends.