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Overview
In today’s media landscape, mastering YouTube means leveraging the personalities that power it. As the primary discovery hub for Gen Z and Millennials, the question is no longer if you should be on YouTube, but how to partner with the creators who own the space.
Following opening remarks by Precisify’s CCO Denis Crushell and CEO and CoFounder Christian Dankl, YouTube’s own Izzy Ngo will deliver a high-impact keynote exploring the inner workings of YouTube brand deals and offering a deep dive into the strategies driving success on the platform today.
Join Mark Basset, Head of Influencer at Precisify, as he chairs a powerhouse panel featuring leaders from IMTB, Adobe, and Connect Management. They’ll break down the high-performance frameworks and strategies needed to optimize YouTube influencer campaigns from start to finish, going beyond vanity metrics to convert views into sales.
Later on, a panel of industry leaders from Zenith and Arena Media will discuss their real-world experiences and best practices for running successful YouTube campaigns targeting Gen Z and Millennials.
Seats are limited—register now!
Agenda
09:00 - Guest arrival and breakfast
09:15 - Opening remarks from Precisify
09:30 - YouTube Brand Deals by Izzy Ngo, YouTube UK
09:50 - 10 minute Break
10:00 - Influencer panel chaired by Head of Influencer Mark Bassett featuring:
- Scott Guthrie, IMTB
- Josh Saffer, Connect Management
- Clare Phillips, Adobe
10:30 - 15 minute break
10:45 - Reaching Gen Z and Millennial panel chaired by our CCO, Denis Crushell, featuring:
- Berengere Maquaire, Zenith,
- Ashley Bolt, Arena Media
- Linda Vallancourt, Arena Media.
11:45 - Panel finish
Feel free to stay for final brunch offerings and chats with guests, panellists and Precisify about Influencer campaigns and reaching Millennials and Gen Z effectively on YouTube.