---
title: PARK USA 2023
---

PARK: New Report! The Ultimate Guide to Media Consumption for US Gen Alpha (Ages 2-12)

[Learn More](https://content.precise.tv/park-precise-advertiser-report-kids-usa-september-2025?hsLang=en-us)

![logo_precisetv_web](https://content.precisify.com/hs-fs/hubfs/logo_precisetv_web.png?width=485&height=113&name=logo_precisetv_web.png)

The report, created in association with Giraffe Insights, reveals that 90% of children between the ages of two and 12 consume YouTube content, with connected TV viewership driving YouTube’s popularity amongst kids;  

Meanwhile, TikTok is emerging as a performance marketing platform with more than 50% of kids asking to buy something they have seen advertised on TikTok. 

![The complete picture of video consumption for US kids aged 2-12 in 2023](https://content.precisify.com/hs-fs/hubfs/The%20complete%20picture%20of%20video%20consumption%20for%20US%20kids%20aged%202-12%20in%202023.png?width=882&height=496&name=The%20complete%20picture%20of%20video%20consumption%20for%20US%20kids%20aged%202-12%20in%202023.png)