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title: PARK USA
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PARK: New Report! The Ultimate Guide to Media Consumption for US Gen Alpha (Ages 2-12)

[Learn More](https://content.precise.tv/park-precise-advertiser-report-kids-usa-september-2025?hsLang=en-us)

![PARK_Precise_Logo](https://content.precisify.com/hs-fs/hubfs/PARK_Precise_Logo.png?width=721&name=PARK_Precise_Logo.png)

**The complete picture of video consumption for kids aged 2-12**

This latest piece, in conjunction with Giraffe Insights, shares key findings about family viewership habits and household spending patterns. The report reveals 90% of parents co-view with their kids on YouTube which parents assert is a key catalyst to kids’ influence over product purchases and travel destination decisions.

**Further insights include:**

- 20% of kids under 12 have made  purchases with tokens in the gaming metaverse
- Less than 4 in every 10 parents understand the metaverse to be a virtual world where people can socialize, work and play
- 7 in 10 parents are inspired to purchase items for their kids when they see their reaction to the ads

![Screenshot 2022-09-07 at 09.29.41](https://content.precisify.com/hs-fs/hubfs/Screenshot%202022-09-07%20at%2009.29.41.png?width=880&height=333&name=Screenshot%202022-09-07%20at%2009.29.41.png)